
One day, this stage of your dancer’s journey will be over.
Right now, they’re growing, changing, and becoming more confident with every class, rehearsal, and performance.
These years pass more quickly than we ever expect — and once they’re gone, they can’t be recreated.
Register to Win gives families the opportunity to capture who their dancer is now in a relaxed, professional studio environment — without pressure, obligation, or having to decide anything in advance.
Families often tell us they love Register to Win because it allows them to:
Experience a professional dance shoot first
See the images before deciding whether to purchase
Enjoy the process without pressure or expectation
A Dance Photoshoot Experience at Jon Applegate Photography in 2026 offers exactly this, capturing their passion and growth in a way
you can treasure for years to come.
A fully guided shoot with help throughout
A wide variety of backdrops, lighting styles, and creative options.
Feel at home with your own private changing room with make up mirror
A calm, supportive studio atmosphere
Stay refreshed with unlimited tea, coffee, and soft drinks
(white no sugar for me please!)
View your amazing images in a password protected online
gallery within 2 weeks of the shoot.
Spaces for our Dance Photoshoot Experience are limited.
Secure your spot now and don't miss the chance to create lasting memories of your children's dance journey!
The shoot fee of £25 covers the studio experience itself — images are not included and are chosen after you’ve viewed them.

With everyone's busy schedules, we know how hard it can be to carve out the time for a Dance Shoot. Between training, competitions, festivals and school, it may seem like an impossible task to find a day where you can all come together. The problem is when you don't make the time, the years pass by and your children grow up right before your eyes.
Jon Applegate has been photographing dancers for over 14 years and was one of the first photographers in the UK to specialise in professional studio dance photography for children and young people.
Thousands of families have trusted Jon to capture their dancer’s journey — not just how they look, but how this stage feels.
A calm, pressure-free experience
You won’t be asked to choose collections in advance.
You won’t be rushed or pressured.
You’ll simply enjoy the experience, talk about it on the way home then view your images online, and then decide what feels right for your family.
Many parents tell us this is exactly what made them feel comfortable booking.
Families travel from across the UK
Our studio is based in Essex, but we regularly welcome families from all over the UK.
If capturing this stage of your dancer’s journey matters to you, distance often becomes the easy part.
We simply ask that you enter Register to Win only if travelling to the studio is realistic for your family.
Shoot & images are not automatically included — winning families receive studio credit towards collections.
Pricing & how it works
Register to Win is designed to be simple and transparent.
Winning families pay a £25 shoot fee
You’ll receive £100 credit to use towards any image collection
Image collections are purchased separately after you’ve viewed your images at home
Collections start from £395
There is no obligation to purchase — you only choose a collection if you truly love your images.
Images are not included in the shoot fee — families choose whether to purchase any artwork after viewing their images.

If you haven't already, fill out your details above to be entered into our competition.
We select a limited number of dancers each month to receive a Dance Shoot Experience.
Filling out this form will put you one step closer to that dance shoot you always dreamed of!
We hope to see you soon!

If you are selected we will notify you by email.
We will also give you a text in case the emails go into spam folders.
The email will have a link in it to see further details, availability and book online.

I have photographed hundreds of dancers and know how to make this a fun experience you will never forget. So breathe, relax and trust that I have everything under control.
Your 2 hr long dance shoot will be full of creativity, help, assitance, laughs and fun and memories to last a lifetime.
You will view your amazing photos from the comfort of your own home within 2 weeks of the shoot. This is when you can choose and purchase collections of images from the shoot

Rudy had a fantastic experience with Jon when he attended his Register to Win Shoot. He was made to feel at ease as soon as he arrived and with Jon’s supportive direction, Rudy became more relaxed and confident as the shoot progressed. Jon produced some stunning shots, capturing Rudy beautifully- Helen Kilworth

We’ve been for two shoots with Jon. And I can honestly say
it’s one of the best experiences for any performer! Fearne loves the whole
experience and I adore her photos! Jon, as always, is great with Fearne, great
corrections and some fab ideas! Can’t wait for next year already!
-Carly Mudie

This was
Hollie’s first shoot with Jon and from the moment we arrived Jon made us both
feel welcome and relaxed. Jon ideas and creativity throughout this photo shoot
really has boosted Hollie’s confidence in her classical dance ability. You
won’t be disappointed with the photos they were absolutely stunning!
- Michelle Herbert
As a father, (now a grandfather!!) I understand how precious these fleeting
moments are. Let's capture your children's dance journey in a way that you can treasure forever.
My daughter was a cheerleader, son a rugby player so there was a seemingly endless round of training, matches and competitions! All great fun but time does slip by.
The next minute it seems you're driving back having dropped them at college!
So don't wait, now is the best time to capture their dance journey!
I love to make a difference in young dancer's lives to show them how amazing they are, they leave more powerful and more confident with great memories to look back on.
ENTER TODAY

Jon Applegate
Not at all, I have photographed dancers from 3-50yrs and of all different levels, the only pre-requisite is to be excited to have a go and have fun!
Your Answer To Most Common Question #1
Don't panic! I have years of experience helping dancers pose and think of ideas
Your Answer To Most Common Question #2
